SB 131/a NEW MEXICO BOWL ADVERTISING

Sen Mark Moores

Actions: [2] SCC/SIRC/SFC-SCC-germane-SIRC [4] DP/a-SFC

Scheduled: Not Scheduled

 Senate Bill 131 (SB 131) appropriates nine hundred thousand dollars ($900,000) to the Tourism Department to purchase advertisements, commercials and publicity for the Isleta New Mexico Bowl via television and other platforms. 

 Senate Bill 131 (SB 131) appropriates nine hundred thousand dollars ($900,000) from the General Fund (GF) to the Tourism Department (NMTD) for expenditure in Fiscal Year (FY) 2025 through FY 2027 to purchase advertisements, commercials and publicity for the Isleta New Mexico Bowl via television and other platforms. It limits the NMTD’s spending on this promotion to no more than three hundred thousand dollars ($300,000) in each FY.

Any unexpended or unencumbered balance remaining at the end of FY 2027 reverts to the GF. 

 The eighteenth annual New Mexico Bowl was named the Isleta New Mexico Bowl after the pueblo, ESPN Events and the New Mexico Bowl entered into a multiyear title sponsorship agreement in 2023. 
The New Mexico Bowl is an NCAA-sanctioned post-season college football bowl game that has been played annually since 2006 at University Stadium, on the campus of the University of New Mexico in Albuquerque, New Mexico. Owned and operated by ESPN Events, it has typically been scheduled as one of the first games of the bowl season. The bowl has tie-ins with Conference USA and the Mountain West Conference. 
ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In 2023, the 33-event schedule includes four early-season college football kickoff games, 17 college bowl games, nine college basketball events, a college softball event and the inaugural Band of the Year National Championship,
https://en.wikipedia.org/wiki/New_Mexico_Bowl
https://newmexicobowl.com/news/isleta-named-new-title-sponsor-of-the-new-mexico-bowl/
 

 30 Jan 2024
The Senate Indian, Rural and Cultural Affairs Committee amended SB 131 (SIRC SB 131A) by removing the specific ways and platforms the appropriation would be used to support the Isleta NM Bowl and instead directs the appropriation be used to sponsor this event.